I grew up in a decisively visual culture. My father, Jaap Wolterbeek, was a well-known photographer and film maker. Photographs, film rolls and colorslides all over the place. And while that certainly fascinated me, I was more and more drawn to the wonderful typography that was found on boxes of photographic paper and film rolls from the likes of Ilford and Kodak. At a very young age, my father trusted me and encouraged me to pick up one of his cameras and start shooting. In my mid-teens, this led to my dad handing over professional assignments to me. I was simply thrown into the deep end and I could barely swim, but I had to. And to my surprise: I could!

After a brief detour attending several different art schools I picked up the camera again. I shot bands, basketball legends and booming business bosses and what have you, for newspapers, magazines, books and whatever else was fit for print in the mid-nineties. Yet, I was still drawn into the fascinating world of crafting headers, logos, layouts... graphic design. I consumed an irrational amount of books — mostly from the local library, on the topic of design. But not limited to design alone. Art, photography, and the way we reflect on and shape culture through visual communication, kept fascinating me, even to this day.

Too often I occupied my father's first computer, a Macintosh Performa, to design flyers for local events and venues: Photoshop 2.0 was my friend, maybe even my addiction. I also created my first website, a tribute to my heroes in music, by slicing up images and order them in a table to create a coherent and very customized web appearance — CSS (code for styling elements on a page) did not even exist yet!

Fast forward to now, 2026, and I have built up over 30 years of experience, of which 26 years with my own studio. Ranging from print design, motion graphics, visual identity and web design and development.

So I evolved into becoming a true generalist designer, working across disciplines and fusing different technologies into deliverables that blend into a consistent, seductive brand expression — and beyond.
Will you be part of my journey?